Have Your Farm Shop Customers Changed Their Habits?
Farm retailers throughout the UK are hopeful that changed shopping habits in reaction to coronavirus will last long beyond the pandemic, following an exceptional increase in new customers.
Rob Copley, chairman of the Farm Retail Association, acknowledges that the challenge for farm shops as life slowly returns to some form of normality over the coming months, is to ensure that customers keep coming back. However, he is adamant that farm shops are well worth such lasting loyalty.
Mr Copley, who owns Farmer Copleys Farm Shop in Pontefract, said: “The last couple of months have clearly shown that farm retailers can react nimbly to customer demands because of their size, independence and direct relationships with local farmers.
“They have also shown that they are proactive, supportive members of their local communities. We have members who prepare and deliver ready meals to local community groups that support the most vulnerable members of society. Others are donating produce to local school hubs, frontline NHS staff and other key workers.
“As well as going above and beyond in this time of crisis, farm retailers are helping to keep the nation fed, offering easy access to fresh, nutritious and affordable British food. They are demonstrating that they are both caring neighbours and viable alternatives to the supermarkets, boasting shorter supply chains with lower carbon footprints.
“Run by local families for local families, supporting local farmers and local jobs, farm shops are at the beating heart of communities across the country. We just hope customers keep coming back to support them and local farmers for years to come.”
Farm retailers play a crucial role in the rural economy, providing welcome support for thousands of independent suppliers, from family farms to artisan makers.
With this in mind Farm Shops are seeking help and assistance with their planning permission applications and business rates appeals. To find out more contact Davies & Co on 01536 524808 or email firstname.lastname@example.org www.daviesandco.co.uk.